In line with the ABO Healthy Orchestra Charter, helping our musicians ensure they are fit and ready for the career they have chosen is vital. Often coming direct from college or university, players experience a significant increase in playing intensity as they embark on the programme. We aim for all members to take individual responsibility for developing a positive lifestyle addressing fitness, warm-up and recovery habits. We work closely with Help Musicians UK and British Association of Performing Arts Medicine (BAPAM) and invite industry figures to share ideas and expertise.
Understanding and managing finances can be a complicated process for working musicians who may combine income from orchestral employment, freelance, teaching and administrative work. We invite industry and finance professionals to provide guidance, and colleagues give advice on effective budgeting.
Some key aspects of what makes a successful musician cannot be taught, but are learned through experience. We want our players to be enterprising and innovative in their future careers so encourage them to be the pilots of creative projects. We give them the opportunity to be mentors to younger people following in their footsteps. We want them to be articulate advocates, confident and willing to tell audiences of all kinds why making music matters. You can hear them speak at our Free Rush Hour Concert Series and see this on our blog.
We also aim to give them a strong picture of what it takes to run a busy orchestra like ours so they understand the importance of planning, fundraising and promotion for themselves.
Promotion & Marketing
Our goal is for our players to be enterprising and innovative so that they go on to create successful and fulfilling opportunities for themselves. During the programme our players are not only immersed in music performance, but explore the many avenues behind the scenes including marketing, social and digital media, concert administration and operations.